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neuromarketing

Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun A marketing discipline that studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

neuro- +‎ marketing

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Examples

  • Companies like BrightHouse are trying to distance themselves from the term neuromarketing, which has a sci-fi feel to it, and their clients and funders often prefer to remain anonymous.

    PUSHING THE BUY BUTTON 2007

  • There is a new kind of marketing called neuromarketing that actually uses brain scans to measure how our brains react to certain stimuli.

    Dave Johnson: Should We Ban Manipulative Marketing? 2009

  • This is part of an emerging science called neuromarketing, which uses the techniques of cognitive neuroscience to try and evaluate and design better product promotions.

    Mind Hacks: February 2006 Archives 2006

  • This is part of an emerging science called neuromarketing, which uses the techniques of cognitive neuroscience to try and evaluate and design better product promotions.

    Mind Hacks: What can brain scans tell us about Super Bowl ads? 2006

  • But now they plan to go a step further, and plunge inside the heads of Christmas shoppers using "neuromarketing" - the use of a machine to read your mind as you weigh up your gift options.

    Telegraph.co.uk - Telegraph online, Daily Telegraph and Sunday Telegraph Roger Highfield 2011

  • You guys heard of this thing called neuromarketing?

    Comments at Boxes and Arrows Tayfun CAKIR 2010

  • Two U.S. researchers are speculating on the popularity of the new field of neuromarketing, which is a high-tech way for marketers to find out what consumers like or dislike.

    iTWire - IT and Telecommunications news views and jobs William Atkins 2010

  • An emerging technique called neuromarketing that uses brain scans to measure human response to promotional messages is starting to catch on in Europe-and soon ads may become even more effective at prompting you to pull out your wallet.

    Search Engine Roundtable 2009

  • There is a new kind of marketing called neuromarketing that actually uses brain scans to measure how our brains react to certain stimuli.

    The Full Feed from HuffingtonPost.com 2009

  • There is a new kind of marketing called neuromarketing that actually uses brain scans to measure how our brains react to certain stimuli.

    The Full Feed from HuffingtonPost.com 2009

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Comments

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  • whichbe commented on the word neuromarketing

    A field of marketing which studies the human brain's response to marketing stimuli. Using medical technology such as functional Magnetic Resonance Imaging (fMRI), researchers measure changes in activity in parts of the brain and attempt to discover why consumers make the decisions they do, and what part of the brain is telling them to do it. "Neuromarketing" is being called the most important breakthrough in marketing research.

    (From NetLingo)

    May 28, 2008

  • MaryW commented on the word neuromarketing

    In 2005, The Committee on Science and Law considered possible legal implications of neural engineering. An emphasis was put on privacy implications of neural imaging, in particular on the use of neural imaging in non-medical research. The committee recognized neuromarketing, defined as the field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli and brain fingerprinting, defined as a technique that purports to determine the truth by detecting information stored in the brain, as emerging non-medical areas using neural imaging data.
    Tamara Bonaci, Ryan Calo & Howard Jay Chizeck, App Stores for the Brain: Privacy & Security in Brain-Computer Interfaces, 2014 IEEE Int’l Symp. on Ethics in Sci., Tech. & Eng’rg at 1-7, reprinted in IEEE Tech. & Soc’y Mag., June 2015, at 32-39 (citing N.Y. City Bar Ass'n, Committee on Science and Law, Are Your Thoughts Your Own?: Neuroprivacy and the Legal Implications of Brain Imaging (June 2005)).

    June 1, 2016