I don't really get this, but anyway, here it is: "As a staple part of the media diet for the past fortnight, phone hacking has offered up a veritable feast of revelations, denials and resignations. But one other culinary-linguistic dish has also been served regularly: povs (popular orange vegetables). Synonymous phrases bordering on the absurd, povs are often used by writers to avoid the repetition of nouns. Lexicographer HW Fowler called such a device an attempt to introduce 'elegant variation' into text. The original pov came in a story about the health benefits of eating carrots, which indeed referred to them as 'the popular orange vegetables' in a bid to avoid repetition." - Is it OK to call Rebekah Brooks 'the flame-headed one'?, guardian.co.uk, 25 July 2011.