- n. the people in a society considered as a system organized by a characteristic pattern of relationships
“Adopter categories are the classifications of the members of a social system on the basis of innovativeness, the degree to which an individual or other unit of adoption is relatively earlier in adopting new ideas than other members of a system.”
“The hybrid corn investigation includes each of the four main elements of diffusion an inno vation, communication channels, time, and the social system that we have just discussed and serves to illustrate these elements.”
“Cosmopolite communication channels are those linking an individual with sources outside the social system under study.”
“CONSEQUENCE A change that occurs to an individual or social system as a result of the adoption or rejection of an innovation.”
“TYPES OF INNOVATION-DECISIONS The social system has yet another important influence in the diffusion of new ideas.”
“ADOPTER CATEGORIES Classifications of the members of a social system on the basis of their innovativeness.”
“An unfortunate consequence of the tendency of change agents to concentrate their efforts on elite clients, while largely ignoring the hard-to-reach subaudience of late majority and laggards, is widening gaps between the information-rich and the information-poor in a social system see Chapter 11.”
“The S-shaped diffusion curve begins to level off after half of the individuals in a social system have adopted, because each new adopter finds it increasingly difficult to tell the new idea to a peer who has not yet adopted, for such nonknowers become increasingly scarce.”
“Interconnectedness is the degree to which the units in a social system are linked by interpersonal networks.”
“The equations of Leon Walras are still used to depict the attributes of a social system at rest.”
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