from The American Heritage® Dictionary of the English Language, 4th Edition

  • transitive v. To attract with something desirable; entice: Promises of quick profits allure the unwary investor.
  • intransitive v. To be highly, often subtly attractive: charms that still allure.
  • n. The power to attract; enticement.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. The power to attract, entice; the quality causing attraction.
  • n. gait; bearing
  • v. To entice; to attract.

from the GNU version of the Collaborative International Dictionary of English

  • n. Allurement.
  • n. Gait; bearing.
  • transitive v. To attempt to draw; to tempt by a lure or bait, that is, by the offer of some good, real or apparent; to invite by something flattering or acceptable; to entice; to attract.

from The Century Dictionary and Cyclopedia

  • To tempt by the offer of some good, real or apparent; invite by something flattering or acceptable; draw or try to draw by some proposed pleasure or advantage: as, rewards allure men to brave danger.
  • To attract; fascinate; charm.
  • Synonyms Allure, Lure, Entice, Decoy, Seduce, attract, invite, coax, engage, prevail on. The first five words imply the exercise of strong but subtle influences over the mind or senses. Allure, lure, to attract by a lure or bait, to draw by appealing to the hope of gain or the love of pleasure, differ but little; the former, however, seems to imply a more definite object than lure, which retains perhaps a little more of the original meaning, though it is less often used. Entice expresses most of skill, subtlety, flattery, or fair speech. Decoy is to lead into a snare by false appearances; this word is the one most commonly used in a physical sense. Seduce, to lead astray, generally from rectitude, but sometimes from interest or truth.
  • n. Allurement.
  • n. Same as alure.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • v. dispose or incline or entice to
  • n. the power to entice or attract through personal charm


Middle English aluren, from Old French alurer : a-, to (from Latin ad-; see ad-) + loirre, bait (of Germanic origin).
(American Heritage® Dictionary of the English Language, Fourth Edition)
From Old French aleurer, alurer, from a ("to, towards") (Latin ad) + leurre ("lure"). Compare lure. (Wiktionary)



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  • e.g. When I was a teenager, spending the day with my parents held all the allure of a wet Sunday afternoon doing homework.
    Explanation: He hated doing homework as much as being with his parents all day long. Obviously because both things were dull.

    April 30, 2010

  • why do you think
    the door to the sky
    is closed on your face

    it allures and invites
    your magical touch
    to open and arrive

    - Rumi, ghazal number 253, translated by Nader Khalili.

    September 3, 2008

  • Walkway along the top of a curtain wall.

    August 24, 2008