Who knows how google works? All I know is that when I first started my blog, imaginatively entitled mainly on the plain, back in March, a search on its title had the blog at rank 300 or thereabouts. The phrase dickensian workhouse fare, on the other hand, brought it right up.
(Since then, I guess there have been enough visitors to bump it up in the rankings)
Wordie shows that you can attain googlipresence just playing by the rules. I try to use semantic markup, which, basically, lets Gooble know which parts of the page are important. So the word itself is labeled important, the comments and tags fairly important, the navigation not important at all.
Although maybe Wordie does well because the spammers aren't going after syzygy and synecdoche. Maybe.
I was referring more to the tendency of Wordie pages to rise to the top of the heap, particularly when searching for uncommon words. I don't think John's employing spammer strategery, I think we're just lucky.
Oh u, it's not magic! It's caused by spammers imbedding thousands of search terms in their pages (usually in the source code, or sometimes in invisible text on the page itself) so as to force Google to rank their pages higher. Then Google changes their ranking method, and the spammers change their cheats. It's an ongoing war.