from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.
  • n. A phrase used repeatedly, as in advertising or promotion: "all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism” ( Margaret Sanger).
  • n. A battle cry of a Scottish clan.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A battle cry (original meaning).
  • n. A distinctive phrase of a person or group of people.
  • n. A phrase associated with a product, used in advertising.

from the GNU version of the Collaborative International Dictionary of English

  • n. The war cry, or gathering word, of a Highland clan in Scotland.
  • n. A distinctive motto, phrase, or cry used by any person or party to express a purpose or ideal; a catchphrase; a rallying cry.

from The Century Dictionary and Cyclopedia

  • n. The war-cry or gathering word or phrase of one of the old Highland clans; hence, the shout or battle-cry of soldiers in the field.
  • n. Figuratively, the distinctive cry of anybody of persons.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • n. a favorite saying of a sect or political group


from The American Heritage® Dictionary of the English Language, 4th Edition

Alteration of Scots slogorne, battle cry, from Gaelic sluagh-ghairm : sluagh, host; see slew1 + gairm, shout.

from Wiktionary, Creative Commons Attribution/Share-Alike License

Scottish Gaelic sluagh-ghairm 'battle cry'


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