Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • noun A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.
  • noun A phrase used repeatedly, as in advertising or promotion.
  • noun A battle cry of a Scottish clan.

from The Century Dictionary.

  • noun The war-cry or gathering word or phrase of one of the old Highland clans; hence, the shout or battle-cry of soldiers in the field.
  • noun Figuratively, the distinctive cry of anybody of persons.

from the GNU version of the Collaborative International Dictionary of English.

  • noun The war cry, or gathering word, of a Highland clan in Scotland.
  • noun A distinctive motto, phrase, or cry used by any person or party to express a purpose or ideal; a catchphrase; a rallying cry.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun obsolete A battle cry (original meaning).
  • noun A distinctive phrase of a person or group of people.
  • noun advertising A phrase associated with a product, used in advertising.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • noun a favorite saying of a sect or political group

Etymologies

from The American Heritage® Dictionary of the English Language, 4th Edition

[Alteration of Scots slogorne, battle cry, from Gaelic sluagh-ghairm : sluagh, host; see slew + gairm, shout.]

from Wiktionary, Creative Commons Attribution/Share-Alike License

Scottish Gaelic sluagh-ghairm 'battle cry'

Examples

  • I don't know what their slogan is shorthand for, but its implication is, to put it mildly, not a good starting point.

    Archive 2008-01-01

  • The Thai slogan translates as "colours of the south".

    Thailand Blogs

  • Senator Clinton slogan is about her been selfish and Senator Obama slogan is about everybody.

    Superdelegate deluge

  • All demonstrations against the war march under pacifist slogans such as, “Bring Home The Troops. ” This slogan is aimed at the capitalists themselves?

    Think Progress » An Inconvenient Truth and An Intolerable Summer

  • All demonstrations against the war march under pacifist slogans such as, “Bring Home The Troops. ” This slogan is aimed at the capitalists themselves?

    Stern outtakes! « BuzzMachine

  • This new "slogan" is disrespectful of our present growers as well as previous growers.

    Sound Politics: Apple Capital no more?

  • One time Tom sent a boy to run about town with a blazing stick, which he called a slogan (which was the sign for the Gang to get together), and then he said he had got secret news by his spies that next day a whole parcel of Spanish merchants and rich A-rabs was going to camp in Cave Hollow with two hundred elephants, and six hundred camels, and over a thousand "sumter" mules, all loaded down with di'monds, and they didn't have only a guard of four hundred soldiers, and so we would lay in ambuscade, as he called it, and kill the lot and scoop the things.

    Adventures of Huckleberry Finn

  • One time Tom sent a boy to run about town with a blazing stick, which he called a slogan (which was the sign for the Gang to get together), and then he said he had got secret news by his spies that next day a whole parcel of Spanish merchants and rich A-rabs was going to camp in Cave Hollow with two hundred elephants, and six hundred camels, and over a thousand "sumter" mules, all loaded down with di'monds, and they didn't have only a guard of four hundred soldiers, and so we would lay in ambuscade, as he called it, and kill the lot and scoop the things.

    The Adventures of Huckleberry Finn

  • The company's slogan is embossed in light green letters below the opening: "Beyond a joint."

    The year is 2020: What's happening with marijuana?

  • You got your viral on, Lenovo, but now your new slogan is "That's What She Said."

    - The Consumerist

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