commoditization

Our understanding is that there is a long-term commoditization movement which reveals itself through at least three business configurations: the first one is offshore outsourcing, the second open source and the third, emerging now, is cloud computing.

www.ow2.org 2010

Our understanding is that there is a long-term commoditization movement which reveals itself through at least three business configurations: the first one is offshore outsourcing, the second open source and the third, emerging now, is cloud computing.

www.ow2.org 2010

Since the Industrial Revolution began, jobs and skills have steadily been eroded by the inexorable process of what has become known as commoditization.

Nick Jefferson: Smile. They Can't Commoditize Creativity. Nick Jefferson 2011

In an internal memo that later became public, Mr. Schultz conceded earlier this year that there had been a "watering down of the Starbucks experience, and what some might call the commoditization of our brand."

What does it take to get a real cup around here? Ann Althouse 2007

In an internal memo that later became public, Mr. Schultz conceded earlier this year that there had been a "watering down of the Starbucks experience, and what some might call the commoditization of our brand."

The Fresh-Roasted Smell of Success Matthew Rees 2007

This overall process can be termed commoditization.

Managing with Dual Strategies Derek F. Abell 1993

Starbucks founder and chairman Howard Schultz wrote a memo to his top managers describing in detail how the chain's unprecedented expansion had led to many little compromises that, combined have led, in his words, "to the watering down of the Starbucks experience, and, what some might call the commoditization of our brand."

Inc.com 2009

Starbucks founder and chairman Howard Schultz wrote a memo to his top managers describing in detail how the chain's unprecedented expansion had led to many little compromises that, combined have led, in his words, "to the watering down of the Starbucks experience, and, what some might call the commoditization of our brand."

Inc.com 2009

Starbucks founder and chairman Howard Schultz wrote a memo to his top managers describing in detail how the chain's unprecedented expansion had led to many little compromises that, combined have led, in his words, "to the watering down of the Starbucks experience, and, what some might call the commoditization of our brand."

Inc.com 2009

Starbucks founder and chairman Howard Schultz wrote a memo to his top managers describing in detail how the chain's unprecedented expansion had led to many little compromises that, combined have led, in his words, "to the watering down of the Starbucks experience, and, what some might call the commoditization of our brand."

Inc.com 2009