Definitions

from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. A relatively long commercial in the format of a television program.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. An especially long television commercial, typically between thirty minutes and one hour long, that is usually sold as a block to advertisers late at night to fund the operations of a television network.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • n. a television commercial presented in the form of a short documentary

Etymologies

info(rmation) + (com)mercial.
(American Heritage® Dictionary of the English Language, Fourth Edition)
Blend of information and commercial (Wiktionary)

Examples

  • Everything is Terrible found this funny infomercial from a long gone company Zillionaire. com, pushing a site called dotplanet. com ( "the world's only lifestyle destination portal").

    Boing Boing

  • The infomercial is another excuse for Kimmel to call in favors from his hot actress friends, like Heidi Klum and Zoe Saldana, but the best guest is Neil Patrick Harris, who pops up in a doctor's coat to explain the science of the diet while the Doogie Howser theme song plays in the background.

    Top Moments: The Bachelor's Love Woes and Glee's Dreamy First Kiss

  • Even if the infomercial is a variation of what he's heard dozens of times before, believe it or not, there are people who haven't.

    The Obama Infomercial: How To Spend Their War Chest Before The Election Is Over

  • The infomercial is the venue where particular breeds of manufacturers or service providers deploy – usually late at night or on weekend mornings – to convince an audience to buy into something that is unnecessary to the core needs of that audience.

    What Did We Learn From the Obama Infomercial?

  • CHRISTINE ROMANS, CNN CORRESPONDENT (voice-over): He's known as the infomercial king.

    CNN Transcript Feb 25, 2008

  • CHRISTINE ROMANS, CNN CORRESPONDENT (voice over): He's known as the infomercial king.

    CNN Transcript Feb 24, 2008

  • TV pitchman Kevin Trudeau, known as the infomercial king and best-selling author, was ordered by a federal judge to serve 30 days in prison and must turn himself in tomorrow.

    European Tribune

  • The infomercial is a tease for the movie, and will then become part of the final product when one of the characters sees it on television.

    NPR Topics: News

  • A recent New York Times article quoted one marketer as saying that "she often paid as little as 5 percent of what a general advertiser would" to air a short-form infomercial, which is typically: 60 or: 120 in length.

    Adotas

  • The infomercial, which is already airing on YouTube, will start airing on television in the Little Rock, Ark.,

    PRWeb

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