Definitions

from The American Heritage® Dictionary of the English Language, 4th Edition

  • intransitive v. To transmit, as by cable, programs confined to the interests of a specific group of viewers, subscribers, or listeners, such as physicians, businesspeople, or teenagers.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • v. To transmit a programme to selected individuals or groups, especially via cable
  • n. A programme transmitted in this manner

Etymologies

narrow + (broad)cast.
(American Heritage® Dictionary of the English Language, Fourth Edition)
From narrow, by analogy with broadcast (Wiktionary)

Examples

  • With better voter lists and a new trend toward recorded messages, today's political calls are "narrowcast" -- antiabortion activists will hear one script, voters in one small area will hear directly from a local pol.

    McCain Using Same Robocall Firm That Helped Smear Him In 2000

  • There's a problem with comparing a radio "broadcast" to an internet "narrowcast" - 90% of what you hear on the radio is probably not stuff you'd buy so the promo value to the artist of a play on Spotify is much higher than on the radio on a per listener basis so Lady Gaga gets a lot of CD/Download sales from her Spotify listens relative to radio play.

    The Guardian World News

  • But the data helps marketers "narrowcast" their advertising.

    Google’s Orwell Moment

  • The feedback loop: the "narrowcast" world where people of a particular political or religious bent can easily filter out contrasting ideas and fill all their media hours with material that reinforces their viewpoint.

    Clarence B. Jones: Challenges and Opportunities in the Age of al-Qaeda, Parts 1 and 2

  • However, given that there's more Gaelic speakers in Glasgow than in the Hebrides, quite how you could 'narrowcast' Gaelic TV on the BBC to miss out the rest of the country is something beyond my ken.

    Skye No More

  • According to Prof. Weimann, just as marketing experts have understood that in order to reach target audiences they must create appropriate content for those audiences, so have terrorist groups realized that in order to recruit women for their purposes, they must "narrowcast", that is, approach them with specific messages and not make do with general websites that primarily target a male audience.

    dailyindia.com News Feed

  • Even if saner heads do prevail, they'll likely be drowned out by media outlets catering to an ideological ( "narrowcast") demographic.

    Politics :: The Atlantic

  • Because of the "narrowcast" element it sometimes feels like I am not evangelizing at all, but simply "feeding the sheep."

    The Daily Register

  • Gertner approved the request and authorized New York-based Courtroom View Network, or CVN, which has webcast state court trials, to "narrowcast" proceedings to the Berkman Center.

    Market News

  • Gertner approved the request and authorized New York-based Courtroom View Network, which has webcast state court trials, to "narrowcast" proceedings to the Berkman Center.

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