American Heritage® Dictionary of the English Language, Fourth Edition
- n. Informal A subtly persuasive, low-pressure method of selling or advertising.
- n. A sales technique which is quietly persuasive and subtle; seeking to convince the buyer without being forceful.
- n. suggestive or persuasive advertising
“It was a slick promotional ad designed to bring potential customers into the fitness center where the soft sell of the glossy brochure would morph into a solid sales pitch delivered by a hard-bodied recruiter.”
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