signifier

• “A social signifier is one that is either created or interpreted by people or society, signifying social activity or appropriate social behavior.”

  Why YouTube should support Creative Commons now | FactoryCity

• “This country's chief signifier is our staggering capacity to isolate ourselves from the effects of our political and lifestyle choices.”

  Politics and Literature

• “Return of the MacGuffin: Iran and Nuclear Weapons (K-punk) “A MacGuffin (sometimes spelt McGuffin or Magoffin), an empty master-signifier, is a now-ubiquitous plot device or catalyst that holds no meaning or purpose of its own except to motivate the players or characters and advance a narrative or story.””

  Vitro Nasu » 2006 » January

• “The fallacious translation of trope into signifier is symptomatically reiterated later in the chapter in the form of an atypical terminological mistake.”

  Professing Literature: John Guillory's Misreading of Paul de Man

• “The ideas behind the words, the signified beyond the signifier, is what really matters.”

  Archive 2004-07-01

• “The signifier is the word itself, its sound and the actual sequence of its letters.”

  The Huffington Post: Ravenna Michalsen: Listening To Matra Music

• “If we presume the signifier is the signified we fall into the trap of logocentrism.”

  An Exploration into an Integral Approach to Knowledge

• “Both are psychological: the signifier is a “sound - image,” the signified is the concept associated with this sound-image.”

  STRUCTURALISM

• “Rewriting the Saussurean model for a design perspective would look like this: S - signifier, the expression, The FORM, the aesthetics, Objective - outer world s - signified, the content, The CONCEPT, what it stands for, Subjective - innerworld The signifier is the physical form of an object; what we see, touch and smell in the objective and shared reality.”

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• “Thus, although there are many possible signifiers of wind speed and direction, including flags, the movement of grasses or tree leaves, or traveling debris, if the signifier is a flag, it is also a social signifier, for it had to be placed in its location by people, presumably for a reason (which may have nothing to do with providing an indication of the wind).”

  JND.org

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