from The American Heritage® Dictionary of the English Language, 4th Edition
- n. One who assumes responsibility for another person or a group during a period of instruction, apprenticeship, or probation.
- n. One who vouches for the suitability of a candidate for admission.
- n. A legislator who proposes and urges adoption of a bill.
- n. One who presents a candidate for baptism or confirmation; a godparent.
- n. One that finances a project or an event carried out by another person or group, especially a business enterprise that pays for radio or television programming in return for advertising time.
- transitive v. To act as a sponsor for.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. A person or organisation with some sort of responsibility for another person or organisation, especially where the responsibility has a religious, legal, or financial aspect.
- n. One that pays all or part of the cost of an event, a publication, or a media program, usually in exchange for advertising time.
- n. A senior member of a twelve step or similar program assigned to a guide a new initiate and form a partnership with him
- v. To be a sponsor for.
from the GNU version of the Collaborative International Dictionary of English
- n. One who binds himself to answer for another, and is responsible for his default; a surety.
- n. One who at the baptism of an infant professes the Christian faith in its name, and guarantees its religious education; a godfather or godmother.
- n. A person who vouches for another as fit for some post or task.
- n. A person or group that assumes financial responsibility for some activity, and may or may not participate in its organization and execution.
- n. A person or organization, usually a commercial organization, which pays the cost of an activity, such as a radio or television broadcast, and in return is given the right to advertise itself or its products as part of the activity.
from The Century Dictionary and Cyclopedia
- n. A surety; one who binds himself to answer for another, and is responsible for his default; specifically, one who is surety for an infant at baptism, professing the Christian faith in its name, and guaranteeing its religious education; a godfather or godmother. The custom of having sponsors in baptism is as old as the second century. See godfather.
- n. In entomology, a genus of coleopterous insects.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- n. an advocate who presents a person (as for an award or a degree or an introduction etc.)
- v. assume responsibility for or leadership of
- v. assume sponsorship of
- n. someone who supports or champions something
- v. do one's shopping at; do business with; be a customer or client of
In covering the story last Tuesday, The Times used the term "sponsor messages" in a weak effort to downplay the scope of PBS's sellout.
Ford Motor Company came on as the title sponsor with a reported $1 million contribution in 2006 and a year later, AT&T stepped in and expanded the race to seven days from six.
The Heritage Classic is being played without a title sponsor this week, amid speculation that the PGA Tour will not return to Harbour Town Golf Links.
Securing a title sponsor was seen as an important prerequisite to launching the series, which claims ambitions to become the Formula One or Champions League of the horse racing world.
Some of the initial objectives of the 35-race series, to attract a title sponsor and sell broadcasting rights for the new end-of-series Champions Day at Ascot, have been achieved.
Giants MetLife Stadium CEO Takes Position With Jaguars Mark Lamping helped build a $1.6 billion stadium shared by two high-profile NFL teams, get that stadium a title sponsor and lure Super Bowl XLVIII to the New York/New Jersey region—and now he is leaving.
Then, we wanted a major magazine partner and approached Gourmet, Food and Wine or Bon Appétit A title sponsor was found and, now, it is officially known as Vegas Uncork'd By Bon Appétit.
Then, we wanted a major magazine partner and approached Gourmet, Food and Wine or Bon AppÃ©tit A title sponsor was found and, now, it is officially known as Vegas Uncork'd By Bon AppÃ©tit.
"I worked on the assembly line at Ford Motor Company, assembling spark plugs and other parts, but today, Ford Motor Company is the title sponsor of the Hoodie Awards that Rushion McDonald and I created."
A variety of failed initiatives included fleeting or insolvent title sponsors Pep Boys, Northern Lights and even several years without a title sponsor at all and an absurd multi-year marketing contract with KISS bassist Gene Simmons that produced little in the way of dividends or exposure.