hype

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“
But it looks like the hype is about to die down a bit.

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Definitions (11)

Toggle American Heritage definitions American Heritage Dictionary (8)

  1. noun Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.
  2. noun Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job” (Saturday Review).
  3. noun An advertising or promotional ploy: "Some restaurant owners in town are cooking up a $75,000 hype to promote New York as 'Restaurant City, U.S.A.'” (New York).
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Examples (46)

  • But it looks like the hype is about to die down a bit. —  SOHH.com Dailies
  • Now it's your time to join up and see what the hype is all about, where 100+ women go absolutely wild for our hard-bodied male strippers who bare it all and let any willing babe do what she desires, no matter how funky, hardcore, and illegal in 32 states! —  Penisbot.com Quality Porn Links
  • We all had to wait a bit to find out what the hype was about but it was well worth it. —  Bruins Nation
  • Initially I couldn't see what all the hype was about, but I succumbed to the wave of growing publicity and gave Twitter a try. —  Silicon Valley Watcher - reporting on the business of technology and media
  • All the hype is around the Fab four and Ganguly right now, so its easy to forget Goutham City Gambir. —  Kottu
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This word has been looked up 197 times.

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Roget's II Roget's II: The New Thesaurus

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Roget's II: The New Thesaurus, Third Edition by the Editors of the American Heritage® Dictionary. Copyright © 2003, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Etymologies (2)

Toggle American Heritage etymologies American Heritage Dictionary (2)

  1. Partly from hype, a swindle (perhaps from hyper-) and partly from hype(rbole).
  2. Shortening and alteration of hypodermic.
 

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