from The American Heritage® Dictionary of the English Language, 4th Edition
- n. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.
- n. Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job” ( Saturday Review).
- n. An advertising or promotional ploy: "Some restaurant owners in town are cooking up a $75,000 hype to promote New York as 'Restaurant City, U.S.A.'” ( New York).
- n. Something deliberately misleading; a deception: "[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies” ( Joel Oppenheimer).
- transitive v. To publicize or promote, especially by extravagant, inflated, or misleading claims: hyped the new book by sending its author on a promotional tour.
- n. A hypodermic injection, syringe, or needle.
- n. A drug addict.
- transitive v. To stimulate with or as if with a hypodermic injection: "hyped the country up to a purposeless pitch” ( Newsweek).
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. Promotion or propaganda; especially, exaggerated claims.
- v. To promote heavily; to advertise or build up.
from The Century Dictionary and Cyclopedia
- See hipe.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- v. publicize in an exaggerated and often misleading manner
- n. blatant or sensational promotion
Partly from hype, a swindle (perhaps from hyper-) and partly from hype(rbole).
Shortening and alteration of hypodermic.(American Heritage® Dictionary of the English Language, Fourth Edition)
From hyperbole. (Wiktionary)