creative thinking

“In The Memorandum, a bureaucracy prevents creative thinking by imposing a made-up language called Ptydepe.”

1968 the Year that Rocked the World

“One of the cards in Roger von Oech’s Creative Whack Pack dubbed “a creative thinking workshop in a box” reads, “The more often you do something in the same way, the more difficult it is to think about doing it in any other way.”

Simon & Schuster: I Used to Have a Handle on Life But It Broke

“The objective of THINK marketing is to encourage customers to engage in elaborative and creative thinking that may result in a reevaluation of the company and products.”

Simon & Schuster: Experiential Marketing