Definitions

from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. Boisterous, jovial commotion or excitement.
  • n. Extravagant publicity: The new sedan was introduced to the public with much hoopla.
  • n. Informal Talk intended to mislead or confuse.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. a bustling to-do
  • n. excited speech or noise, usually loud
  • n. a carnival game in which the player attempts to throw hoops around pegs

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • n. blatant or sensational promotion

Etymologies

Perhaps from French houp-là, upsy-daisy! : houp (of imitative origin) + , there; see voilà.
(American Heritage® Dictionary of the English Language, Fourth Edition)

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