mantra

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“
For the immediate term, though, the mantra is all about cost containment and cash preservation.

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Definitions (7)

Toggle American Heritage definitions American Heritage Dictionary (2)

  1. noun Hinduism A sacred verbal formula repeated in prayer, meditation, or incantation, such as an invocation of a god, a magic spell, or a syllable or portion of scripture containing mystical potentialities.
  2. noun A commonly repeated word or phrase: "Today's edutainment software comes shrinkwrapped in the magic mantra: 'makes learning fun.'” (Clifford Stoll).

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Examples (50)

  • And the mantra was: shoot first, ask questions later. —  Steven Levitt analyzes crack economics
  • I've already coined a mantra - "No Fear, Stay Proud". —  TerryStarbucker.com
  • And he notes that "Gould took issue with those who used natural selection carelessly as a mantra, as in the evidence-free" just-so stories "concocted out of thin air by mentally lazy adaptationists". —  ScreenTalk
  • The blame-the-media mantra is therefore a useful way for Republican campaign operatives to explain away their own incompetence. —  Latest Articles
  • With its 140 character limit, Twitter brings you even closer to Guy's vision of the three or four-word mantra: our best summary is the one I twittered a few weeks ago after explaining Social Signal to our son: "We help people use their computers to make friends." —  Alexandra Samuel
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Etymologies (2)

Toggle American Heritage etymologies American Heritage Dictionary (1)

  1. Sanskrit mantraḥ; see men-1 in Indo-European roots.

Toggle Century etymologies Century Dictionary (1)

  1. Sanskrit, thought, a hymn or text of the Vedas, a spell, a charm, from √ man, think: see mind.
 

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/ˈmæntrə/
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