from The American Heritage® Dictionary of the English Language, 4th Edition
- n. A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.
- n. A phrase used repeatedly, as in advertising or promotion: "all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism” ( Margaret Sanger).
- n. A battle cry of a Scottish clan.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. A battle cry (original meaning).
- n. A distinctive phrase of a person or group of people.
- n. A phrase associated with a product, used in advertising.
from the GNU version of the Collaborative International Dictionary of English
- n. The war cry, or gathering word, of a Highland clan in Scotland.
- n. A distinctive motto, phrase, or cry used by any person or party to express a purpose or ideal; a catchphrase; a rallying cry.
from The Century Dictionary and Cyclopedia
- n. The war-cry or gathering word or phrase of one of the old Highland clans; hence, the shout or battle-cry of soldiers in the field.
- n. Figuratively, the distinctive cry of anybody of persons.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- n. a favorite saying of a sect or political group
Alteration of Scots slogorne, battle cry, from Gaelic sluagh-ghairm : sluagh, host; see slew1 + gairm, shout.(American Heritage® Dictionary of the English Language, Fourth Edition)
Scottish Gaelic sluagh-ghairm 'battle cry' (Wiktionary)