from The American Heritage® Dictionary of the English Language, 4th Edition
- adj. Of, relating to, or caused by a virus.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- adj. Of or relating to a biological virus.
- adj. Caused by a virus.
- adj. Of the nature of an informatic virus; able to spread copies of itself to other computers.
- adj. Spread by word of mouth, with minimal intervention in order to create buzz and interest.
- n. A video, image or text spread by "word of mouth" on the internet or by e-mail for humorous, political or marketing purposes.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- adj. relating to or caused by a virus
People have been sharing movie trailers online before the term "viral video" even existed, and trailers are shared more than twice as often as other video content!
That lends a whole new meaning to the term viral marketing.
Taking a cue from the national-security agencies that scan emails, phone calls and online discussions in order to see patterns in "intelligence chatter," Don coined the term "viral chatter" to suggest the possibility of detecting signals created by new and emerging viruses well before they reach the wider human population.
You can see how this can spread thus the term viral marketing.
Next time you hear someone use the term viral erroneously, correct them.
And maybe this is why the term viral took hold – because to the marketers it must have seemed that if Numa Numa could have millions of views, almost anything could which is true, in a way.
The term viral's days of going viral are numbered if a Michigan university has anything to say about it.
My diligent research has proven that I will hear the word "viral" within 42 seconds of talking with any organization interested in marketing a cause or product online.
Dr. Wolfe likens his work to the way an intelligence service tracks threats made by potential terrorists -- if he can track what viruses are crossing into humans, what he calls the viral chatter, he hopes to stop the next virus before it spreads.
As a result, I've learned a few things about fear, particularly what I call viral fear.
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