Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal
  • v. Present participle of brand.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • n. the act of stigmatizing

Etymologies

Sorry, no etymologies found.

Examples

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  • What's missing here is the modern business sense of branding, which I define as "the process of organizing a company's products, messages, and corporate identity to help consumers understand who they are and what they do."

    June 23, 2009

  • How do brands get named?

    June 9, 2008