shtick

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“
Pissing people off for traffic is great short term shtick, but bad long term business.

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Definitions (6)

Toggle American Heritage definitions American Heritage Dictionary (2)

  1. noun Slang A characteristic attribute, talent, or trait that is helpful in securing recognition or attention: waiters in tropical attire are part of the restaurant's shtick.
  2. noun Slang An entertainment routine or gimmick.

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Examples (49)

  • One anarchist, Enrico Malatesta his shtick was 'propaganda by deed.' —  The Bone Collector
  • But the shtick, along with weeks of gossip-fueled hype, is apparently enough to make them stars - instantly identifiable by a pairing of first names - in the unreal world of reality TV. —  NBC San Diego - News Top Stories
  • I've always found Ann Coulter amusing and entertaining - I enjoy her shtick, and I enjoy watching the Left get their collective panties in a twist every time she opens her mouth. —  UrbanGrounds
  • Room & Bored and that beaver coat shtick was actually kind of funny. —  Entertainment Weekly's PopWatch
  • For years his shtick was to tell callers that he wasn't really Jewish - "I'm only half Jewish," he insisted over and over, though both of his parents sound like they were made from a Manischewitz mix. —  Articles
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This word has been looked up 113 times.

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Etymologies (1)

Toggle American Heritage etymologies American Heritage Dictionary (1)

  1. Yiddish shtik, piece, routine, from Middle High German stücke, piece, from Old High German stukki, crust, fragment.
 

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