Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • noun An attitude of kindness or friendliness; benevolence.
  • noun Cheerful acquiescence or willingness.
  • noun A good relationship, as of a business with its customers or a nation with other nations.
  • noun The positive reputation of a business and its likely continued patronage by clients, considered as part of its market value.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun A favorably disposed attitude toward someone or something.
  • noun accounting The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
  • noun business A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • noun a disposition to kindness and compassion
  • noun (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
  • noun the friendly hope that something will succeed

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

From Middle English *goodwille, good wille ("goodwill"), perhaps from Old English *gōdwille ("goodwill"; compare Old English gōdwillende ("well-pleased"); also Scots gudewilly, guidwillie ("displaying goodwill")), equivalent to good +‎ will. Cognate with Scots guidwill ("goodwill"), Middle Low German gūtwille ("goodwill"), Old High German guotwilligi ("goodwill"), Old Danish godvilje ("goodwill"), Icelandic góðvilji, góðvili ("goodwill"), Icelandic góðvild ("goodness").

Examples

Comments

Log in or sign up to get involved in the conversation. It's quick and easy.