from The American Heritage® Dictionary of the English Language, 4th Edition
- n. An attitude of kindness or friendliness; benevolence.
- n. Cheerful acquiescence or willingness.
- n. A good relationship, as of a business with its customers or a nation with other nations.
- n. The positive reputation of a business viewed as an asset, equal to the excess cost required to acquire the business over the fair market value of all other assets.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. A favorably disposed attitude toward someone or something.
- n. The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
- n. A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- n. a disposition to kindness and compassion
- n. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
- n. the friendly hope that something will succeed
From Middle English *goodwille, good wille ("goodwill"), perhaps from Old English *gōdwille ("goodwill"; compare Old English gōdwillende ("well-pleased"); also Scots gudewilly, guidwillie ("displaying goodwill")), equivalent to good + will. Cognate with Scots guidwill ("goodwill"), Middle Low German gūtwille ("goodwill"), Old High German guotwilligi ("goodwill"), Old Danish godvilje ("goodwill"), Icelandic góðvilji, góðvili ("goodwill"), Icelandic góðvild ("goodness"). (Wiktionary)