American Heritage® Dictionary of the English Language, Fourth Edition
- n. An attitude of kindness or friendliness; benevolence.
- n. Cheerful acquiescence or willingness.
- n. A good relationship, as of a business with its customers or a nation with other nations.
- n. The positive reputation of a business viewed as an asset, equal to the excess cost required to acquire the business over the fair market value of all other assets.
- n. A favorably disposed attitude toward someone or something.
- n. accounting The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
- n. business A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
- n. a disposition to kindness and compassion
- n. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
- n. the friendly hope that something will succeed
- From Middle English *goodwille, good wille ("goodwill"), perhaps from Old English *gōdwille ("goodwill"; compare Old English gōdwillende ("well-pleased"); also Scots gudewilly, guidwillie ("displaying goodwill")), equivalent to good + will. Cognate with Scots guidwill ("goodwill"), Middle Low German gūtwille ("goodwill"), Old High German guotwilligi ("goodwill"), Old Danish godvilje ("goodwill"), Icelandic góðvilji, góðvili ("goodwill"), Icelandic góðvild ("goodness"). (Wiktionary)
“Formerly, accountants used the term goodwill to refer to an intangible business asset, such as a well-regarded business name, brand, or symbol, acquired in a merger.”
“(Turner's payment included another $1 million in "goodwill" money for the Department of Homeland Security.)”
“We are convinced that any signs of improvement or goodwill from the government and its leaders will be met with understanding and support from the Chinese people and will be effective in moving Chinese society in a peaceful direction.”
“Although Avatar had my goodwill from the first episode, when it introduced Toph in the second book, my goodwill became distilled and pure.”
“Governments have an uncanny knack of turning willing volunteers into ‘pressed men’ and ruin goodwill in the process. on February 3, 2010 at 7: 58 pm Bob”
“So at this point, what you pay for is not goodwill from the party in power, but rather specific actions on specific legislation.”
“When the USSR finally pulled out of Afghanistan in 1989, the US was presented with a great opportunity to help the Afghan people and to gain some long-term goodwill towards the US.”
“The setup has cost her in goodwill, an important political currency.”
“Obama's own goodwill is waning in this country, but maybe not in the same state that elected Corzine to begin with.”
“What needs to be done given * their* culture — they may have no concept of reciprocal extension of goodwill, for example, but believe any extension of goodwill is simply an indication of capitulation — and ours: the Mongols (and Charlemagne) had many effective solutions to societal problems we find abhorent and would never use such as genocide of entire offensive groups (like the Avars) ....”
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Key words of the Odyssey by Homer in English including all those famous repeating epitethons like
Hecko, words! I’m so happy I’ve found you. I want to keep you all and never want to lose you again. I hope you like it here.
These are words which are speculated to effectively and usefully organize discussion, thought, and debate.
When these words enter into a discussion they aid in bringing about consensus...
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