euphemism

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"Home" for "house" can't really be classed as a euphemism, as there is nothing necessarily unpleasant or offensive about a house; but the use of "home" for a newly erected building is a step in the same general direction as euphemism.

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Definitions (5)

Toggle American Heritage definitions American Heritage Dictionary (1)

  1. noun The act or an example of substituting a mild, indirect, or vague term for one considered harsh, blunt, or offensive: "Euphemisms such as 'slumber room' . . . abound in the funeral business” (Jessica Mitford).

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Examples

  • Locally, a usual expletive is, “daazz it,” or, “I'll be daazzed,” and it was not long before a member making use of this euphemism was accused of swearing. —  Grain and Chaff from an English Manor
  • "Home" for "house" can't really be classed as a euphemism, as there is nothing necessarily unpleasant or offensive about a house; but the use of "home" for a newly erected building is a step in the same general direction as euphemism. —  VERBATIM: The Language Quarterly Vol IX No 3
  • Queasiness in a similar vein, speaking at least of propriety and metaphor, finds its way even into Biblical scholarship, where euphemism is often at its most artful. —  VERBATIM: The Language Quarterly Vol VI No 2
  • The almost universal ignorance of medical nomenclature among English laymen and their dependence on euphemism is even the basis of corny old jokes, like the one about the two old biddies who spotted a haulage contractor's truck bearing the slogan —  VERBATIM: The Language Quarterly Vol XIX No 4
  • I can conclude only that that communicative intention is used to mean both denotation and connotation: but if that is so, then it would seem that the contrast implicit in euphemism is lost. —  VERBATIM: The Language Quarterly Vol XIX No 1
 

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Words tagged euphemism

root · dang · dashed · tipsy · jiminy · legless · darned · plastered · starkers · collateral damage · in the buff · in one's birthday suit · frakkin · pre-owned · necessarium · cuz-john

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Euphemism has been looked up 2212 times, favorited 3 times, listed 61 times, and commented on twice.

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Roget's II: The New Thesaurus, Third Edition by the Editors of the American Heritage® Dictionary. Copyright © 2003, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Etymologies (2)

Toggle American Heritage etymologies American Heritage Dictionary (1)

  1. Greek euphēmismos, from euphēmizein, to use auspicious words, from euphēmiā, use of auspicious words : eu-, eu- + phēmē, speech; see bhā-2 in Indo-European roots.

Toggle Century etymologies Century Dictionary (1)

  1. from Greek εὐφημισμός, euphemism, i. e., the use of an auspicious for an inauspicious word, from εὐφημίζειν, use a good for a bad, an auspicious for an inauspicious word, from εὐφημος, uttering sounds of good omen, abstaining from inauspicious words, from εὐ, well, + φήμη, a voice, a prophetic voice, rumor, talk (= Latin fama, rumor, fame), from φάναι, speak, say: see fame, fate.
 

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/ˈjufəmɪzm/
by American Heritage

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