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  1. ploy love

Definitions

American Heritage® Dictionary of the English Language, Fourth Edition

  1. n. An action calculated to frustrate an opponent or gain an advantage indirectly or deviously; a maneuver: "A typical ploy is to feign illness, procure medicine, then sell it on the black market” ( Jill Smolowe).

Century Dictionary and Cyclopedia

  1. n. Employment.
  2. n. A harmless frolic; a merrymaking.
  3. Milit., to move from line into column: the opposite of deploy.

Wiktionary

  1. n. A tactic, strategy, or gimmick.
  2. v. military To form a column from a line of troops on some designated subdivision.

GNU Webster's 1913

  1. n. Prov. Eng. & Scot. Sport; frolic.
  2. v. (Mil.) To form a column from a line of troops on some designated subdivision; -- the opposite of deploy.

WordNet 3.0

  1. n. a maneuver in a game or conversation
  2. n. an opening remark intended to secure an advantage for the speaker

Etymologies

  1. Probably abbreviated from deploy. (Wiktionary)
  2. Perhaps from employ, employment (obsolete). (American Heritage® Dictionary of the English Language, Fourth Edition)

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‘ploy’ has been looked up 3611 times, loved by 3 people, added to 24 lists, and has a Scrabble score of 9.