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Definitions

American Heritage® Dictionary of the English Language, Fourth Edition

  1. n. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
  2. n. An innovative or unusual mechanical contrivance; a gadget.
  3. n. An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.
  4. n. A significant feature that is obscured, misrepresented, or not readily evident; a catch.
  5. n. A small object whose name does not come readily to mind.
  6. v. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
  7. v. To change or affect by means of a gimmick.

Wiktionary

  1. n. A trick or device used to reach some end.
  2. n. A clever ploy or strategy.
  3. v. To rig or set up with a trick or device.

WordNet 3.0

  1. n. something unspecified whose name is either forgotten or not known
  2. n. any clever maneuver
  3. n. a drawback or difficulty that is not readily evident

Etymologies

  1. Origin unknown.

Examples

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‘gimmick’ has been looked up 2064 times, loved by 5 people, added to 23 lists, and has a Scrabble score of 18.