gimmick

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“
Here is what is properly defined as a gimmick, a falsehood machine.

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Definitions (10)

Toggle American Heritage definitions American Heritage Dictionary (7)

  1. noun A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
  2. noun An innovative or unusual mechanical contrivance; a gadget.
  3. noun An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.
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Examples (10)

  • What is just a gimmick is the throwaway two-player mode. —  Latest from PALGN
  • I'm the only person who has used the word gimmick, and I did so only to make clear how quickly I realized the error of that prejudice. —  Stand Firm
  • Here is what is properly defined as a gimmick, a falsehood machine. —  Welcome To Jim Sinclair's MineSet
  • This gimmick could be a lot of fun, and Helms in real-life has that smart-aleck personality —  Blog updates
  • C'mon Dave, being an Apple fanboy is one thing, but a gimmick is a gimmick. —  Mobility Today
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Roget's II Roget's II: The New Thesaurus

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gimmick:   gimmicks
Roget's II: The New Thesaurus, Third Edition by the Editors of the American Heritage® Dictionary. Copyright © 2003, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
 

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