from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
  • n. An innovative or unusual mechanical contrivance; a gadget.
  • n. An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.
  • n. A significant feature that is obscured, misrepresented, or not readily evident; a catch.
  • n. A small object whose name does not come readily to mind.
  • transitive v. To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
  • transitive v. To change or affect by means of a gimmick.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A trick or device used to reach some end.
  • n. A clever ploy or strategy.
  • v. To rig or set up with a trick or device.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • n. something unspecified whose name is either forgotten or not known
  • n. any clever maneuver
  • n. a drawback or difficulty that is not readily evident


Origin unknown.
(American Heritage® Dictionary of the English Language, Fourth Edition)
Unknown. (Wiktionary)



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