from The American Heritage® Dictionary of the English Language, 4th Edition
- n. An advertisement promoting the interests or opinions of a corporate sponsor, often presented in such a way as to resemble an editorial.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- n. an advertisement that is written and presented in the style of an editorial or journalistic report
Regarding "advertorials": I've seen one mockup for the kind of so-called advertorial the UUA is buying in Time, but I am not part of the staff team that is responsible for this campaign and can't comment officially on it; you would need to address your question to Susanna Whitman.
This reads like advertorial, which is a shame because it's potentially an interesting subject.
But the chairman, House Committee on Judiciary, Mr. Babatunde Ogala, claimed the allegations in the advertorial were the handiwork of mischief makers, while the Speaker, Mr. Adeyemi Ikuforiji, added that "If a House that has passed over 80 resolutions and introduced various programmes than any other House has done can be accused of being docile, let it be said loud and clear that no one will push the House to do what is not part of its agenda."
Now, several librarians say that they have uncovered an entire imprint of 'advertorial' publications.
I really hope Ray Ban isn't paying for "advertorial" placement - I'd hate to see you "monetize" your blog so crudely.
On the Mom Road Trip site it was made very clear that the trip was sponsored, which makes it fall into the "advertorial" camp (since it wasn't straight advertising, but rather, advertising wrapped around editorial).
For a movie that has yet to open, it has suffered more than its share of bad press: First, rumors of quality concerns when its release was delayed last fall, and more recently, complaints because a four-page 'advertorial' for the film offended the few L.A. Times readers and media purists still capable of surprise at Sam Zellian notions of journalistic integrity.
I wrote this story more than 10 years ago, and if I remember correctly, I mostly wrote it during dead times at the Regina Leader Post, where I was filling in as the head of the "advertorial" department for a few months for someone on maternity leave.
(Actually, the trick is disguising one as the other, as in the "advertorial" supplements plaguing magazines.)
My sense is that the term "advertorial" may be somewhat misleading because the UUA isn't placing the kind of content described in, say, the Wikipedia entry for the term.
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