Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. The likelihood that something will sell; market appeal.

from The Century Dictionary and Cyclopedia

  • n. Capability of being marketed or sold; readiness of disposal; quick sale.

Etymologies

Sorry, no etymologies found.

Examples

  • Actually I think marketability is as subjective as writing quality.

    GAR HAYWOOD, HERE...

  • The New York Islanders 'desire to improve their franchise's credibility and marketability is why they might be the busiest shopper in the

    USATODAY.com - Islanders may be busiest shopper on draft day

  • So we have to make a judgment as to just how long we want to continue to reinvest in those rigs and how much new capital we want to put into them relative to their future useful working life and their long-term marketability.

  • "I don't see it having any negative effects on her long-term marketability, though I'd expect her current sponsors may want to limit her visibility until Americans lose interest in this scandal and move on to the next," said Bob Dorfman, executive creative director for San Francisco-based Baker Street Advertising.

    Advertising Age - Homepage

  • It is, unfortunately, a reality that one must consider 'marketability' -- BUT that can't stop you from working on this other project in tandem with the one your agent thinks should be the sophomore book.

    The Book of My Heart?

  • In the distribution/marketing lexicon are the terms marketability and playability.

    The Movie Business Book, Third Edition

  • PETA marked the linings and sliced holes in the skins to minimize resale "marketability" while retaining warm-ability.

    Annie Groer: Washington Brings Out The Fur

  • I do think the publishers have a point, but I'm wondering if the author of SWPL received the same criticism, or is it just the very appeal and "marketability" of white people that gives the author access to publishing?

    Blog Wars and the Silencing of Women of Color

  • However, we do need to remember that our churches have a duty to "comfort the afflicted and afflict the comfortable" -- part of this duty may include finding a way to be welcoming to all and not excluding the non-theists in our congregations in order to improve our "marketability" in the religious marketplace.

    Archive 2008-06-01

  • Only in a society that expects whiteness to be the norm and the conforming identity could we even imagine that such an act - which disempowers Asian/American actors while privileging white ones, whether they are U.S. born or not (Jim Sturgess, who I believe is from the U.K., is in the leading role) - is justifiable (especially when studios use the "marketability" argument).

    State of Our Union: More Multiracial and Transnational Than We Care to Imagine?

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