Definitions
Century Dictionary and Cyclopedia
- n. Capability of being marketed or sold; readiness of disposal; quick sale.
Wiktionary
- n. The likelihood that something will sell; market appeal.
Examples
“Actually I think marketability is as subjective as writing quality.”
“The New York Islanders 'desire to improve their franchise's credibility and marketability is why they might be the busiest shopper in the”
USATODAY.com - Islanders may be busiest shopper on draft day
“I don't see it having any negative effects on her long-term marketability, though I'd expect her current sponsors may want to limit her visibility until Americans lose interest in this scandal and move on to the next," said Bob Dorfman, executive creative director for San Francisco-based Baker Street Advertising.”
“It is, unfortunately, a reality that one must consider 'marketability' -- BUT that can't stop you from working on this other project in tandem with the one your agent thinks should be the sophomore book.”
“In the distribution/marketing lexicon are the terms marketability and playability.”
“PETA marked the linings and sliced holes in the skins to minimize resale "marketability" while retaining warm-ability.”
“I do think the publishers have a point, but I'm wondering if the author of SWPL received the same criticism, or is it just the very appeal and "marketability" of white people that gives the author access to publishing?”
“However, we do need to remember that our churches have a duty to "comfort the afflicted and afflict the comfortable" -- part of this duty may include finding a way to be welcoming to all and not excluding the non-theists in our congregations in order to improve our "marketability" in the religious marketplace.”
“Only in a society that expects whiteness to be the norm and the conforming identity could we even imagine that such an act - which disempowers Asian/American actors while privileging white ones, whether they are U.S. born or not (Jim Sturgess, who I believe is from the U.K., is in the leading role) - is justifiable (especially when studios use the "marketability" argument).”
State of Our Union: More Multiracial and Transnational Than We Care to Imagine?
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