brand

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"We really wanted a name that would quantify in the minds of Hispanic people in America what the brand was about and would portray the overall feeling of the brand," says Shonda Anderson, CHB LLC account manager.

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Definitions (39)

Toggle American Heritage definitions American Heritage Dictionary (14)

  1. noun A trademark or distinctive name identifying a product or a manufacturer.
  2. noun A product line so identified: a popular brand of soap.
  3. noun A distinctive category; a particular kind: a brand of comedy that I do not care for.

Toggle Century definitions Century Dictionary (13)

Toggle GNU Webster definitions GNU Webster's 1913 (2)

Toggle WordNet definitions WordNet (10)

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Examples (50)

  • Having a Facebook page for your brand should be a no-brainer when it comes to your online presence, but not for reasons that you may think. —  Latest articles from DMNews
  • The decision of having Goddess of Victory as ambassador for the brand is another important milestone for Thermaltake. —  Gamepyre.com
  • So the zeroed-in needs for the brand was a star with an international appeal and yet with the ability to influence the masses, and the one who can generate aspirational values amongst the target audience and is also consistent. —  NAACHGAANA
  • The cars that started the brand were the LS 400, a Benz S-Class ... —  The Car Connection
  • "The more you define what your brand is and what you stand for, that is probably the key to survival," said Shari Anne Brill, senior vice president for the Carat media buying agency.
 

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This word has been looked up 243 times.

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Roget's II Roget's II: The New Thesaurus

Allen's Allen's Synonyms and Antonyms

Used in the same context Used in the Same Context

product ·  manufacturer ·  quality ·  sale ·  store ·  stock ·  firm ·  customer ·  technology ·  version ·  investment ·  organization

Used in the same contextWord Family

brand:   brands ·  branded
Roget's II: The New Thesaurus, Third Edition by the Editors of the American Heritage® Dictionary. Copyright © 2003, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Etymologies (3)

Toggle American Heritage etymologies American Heritage Dictionary (1)

  1. Middle English, torch, from Old English; see gwher- in Indo-European roots.

Toggle Century etymologies Century Dictionary (2)

  1. from Middle English brand, brond, from Anglo-Saxon brand, brond, a burning, a sword (= OFries. brand = Old Dutch brand, a burning, a sword, Dutch brand, a burning, fuel, = Middle Low German brant = Old High German Middle High German brant, German brand, a burning, a brand, a sword, = Icelandic brandr, a firebrand, a sword, = Swedish brand = Danish brand, a fire brand, fire), orig. a burning, from brinnan (preterit bran) = Gothic (Moesogothic) brinnan, etc., burn: see burn. Hence, a from Old High German, in the sense of ‘sword,’ Old French brand, brant, bran = Provencal bran = Italian brando, a sword (later Old French brandir, etc., brandish: see brandish), French brandon, a torch, brand: see brandon. See also brant, brent, brinded.
  2. from Middle English branden, brondyn = Dutch branden; from the noun.
 

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/brænd/
by American Heritage

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